Apple itself is known for commanding high prices, but even compared to its own kit, the Pro Stand seems to have created a class of its own in terms of the Cupertino excellence mark-up. Suddenly, $999 – or ten/twenty per cent – isn’t so outrageous. The new iPad Air is $499, the 2nd gen Apple Pencil is $129 and the Smart Keyboard is $159: that’s 25 per cent and 31 per cent respectively for the iPad accessories.
Sadly, that wont cover the cost of the Pro Display stand, which costs another. The Studio Display is a great monitor, one that delivers a lot of the value of Apples 5,000 Pro Display XDR in a much more affordable package. An Apple Watch Series 4 costs $399 (we’re sticking with dollars, as there’s no UK price for the stand, display or Mac Pro yet)) and the new Pride Watch strap is $49: that’s 12 per cent. Apples new 32-inch Pro Display XDR monitor displays up to 6K resolution, but it will cost you 5,000. At Wired, Sophie Chara argued the Pro Stand’s price is indefensible. Apple asking nearly $1000 for the Pro Stand for the computer’s new monitor certainly attracted attention too. However, it was not just the machine that drew gasps.
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